Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India
Google is testing direct Flipkart purchases within Gemini and AI Mode for Indian users. A Buy button links to a retailer-branded checkout flow, distinct from previous Universal Commerce Protocol demonstrations. The limited trial targets electronics and smartphones, with a broader rollout planned for October. This moves AI interfaces from product discovery to transaction execution, though the underlying technical implementation remains
Google initiated a limited trial allowing Indian users to purchase items from Flipkart via Gemini and AI Mode. A Buy button links directly to a retailer-branded checkout flow rather than leaving the interface. This feature currently covers electronics, smartphones, and mobile accessories for a select group of participants. TechCrunch reporters accessed the interface to verify the presence of the direct purchase option during the experimental phase. The move signals a shift from product discovery to direct transaction execution within AI-driven platforms. Google aims to expand these capabilities before the festive shopping season, scheduled for a broader rollout in October. The company holds a financial stake in Flipkart following a thirty-five million dollar investment in 2024. Competitors like Amazon remain visible in listings but lack the direct buying integration currently tested for the partner retailer. The specific technology powering this checkout flow remains unclear, distinguishing it from previous Universal Commerce Protocol demonstrations. Google did not disclose technical details, stating only that it routinely tests new experiences to help users connect with businesses. Flipkart declined to comment immediately when asked for clarification on the initiative's scope or future expansion plans.